Transformation of the Poster as a Medium Through Virtual Reality Technology

Poster as a medium of change has transformed its functionality many times, adapting or following changes, but new tendencies have requested a proper transformation due to the advanced development of Virtual Reality, NFT’s and the upcoming ‘Metaverse’ in order to preserve the so-called “universal communication vehicle”. How can designers integrate in a complex system of virtual technological tendencies in order to tackle the present and forthcoming future? Should old myths be dethroned, old educational methods upgraded, and societies prepared, since the new generations are already aware of the new industrial revolution. The key part of the process of design is to externalize thinking and feelings, especially the invisible, intangible, apparently abstract ones. The process of making, thinking and feeling visibly has proved to be a pivotal component of design synthesis, especially when much of the design practices, teaching and learning happen virtually. I will share the act of reflection, using visual thinking tools, for inspiring a collaborative sense-making and way-finding. How can a complex layered research process lead to further visual possibilities in order to project the future of social design? The simultaneous act of constructing images and deconstructing visual metaphors can become a path-finding creative action preceded and followed by critical reflection. This research art project will provide a state-of-the-art on the use of the process of making, thinking and feeling visibly that has proved to be a pivotal component of design synthesis, especially when much of the design practices, teaching and learning happen virtually. Virtual poster in virtual cultural communication, reality, functionality and usability.