ABSTRACT
The fashion industry is one of the biggest polluters on the planet. New technologies, fast production, and increased demand result in massive carbon emissions, high water consumption, and pollution of water bodies, as well as microplastic waste that ends up in the oceans. The circular model represents an analysis of the issues across all stages of the fashion industry and is a synthesis of solutions and practices that can contribute to environmental protection. Achieving sustainability in all phases of the production-consumption processes means that the responsibility for protecting the environment is a shared responsibility among all participants in the fashion industry. This paper concludes the goals and content of the initiatives and practices promoted through #NoWasteMK, 2021 MFA, and Skopje Fashion Weekend.
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