The transformative fast technological shift of Artificial Intelligence (AI) on fashion product development is reshaping and revolutionizing the industry’s impact, evolving in an era of technology, innovation, and efficiency. Artificial intelligence (AI) is now an integral part of every industry, and it is used for a lot of benefits and functions in businesses and the economy, as well as creative industries like fashion, art, and design. Artificial intelligence and its powerful tools can be applied to every step of the fashion value chain: production, concept and design, retail, source of materials, and logistics. It can bring improvements such as speeding and relieving processes, handling amounts of data that humans can’t, and offering consumers new ways of experiencing retail. AI is proving to be a powerful innovation, starting from the initial stages of design through production and offering predictive insights, enhancing creativity, and optimizing processes. AI algorithms and data structures have the potential to improve operations, drive innovation, and create personalized experiences in the fashion industry, benefiting both businesses and consumers. In fashion, human skill and creativity often hold the key to brand differentiation. From product development to robotic manufacturing. Different tools, applications and programs used properly can free designers from manual tasks to focus on creative work. Human designers will remain key, while Gen AI will enable their roles to be orientated around curation. This potential must be communicated clearly to creatives to ensure the technology is adopted without undermining the role of the designer.